Rabobank online services
Online eBusiness strategy for Rabobank
Innovate in eBusiness with trust and focus to extend customer services
Rabobank is an international financial services provider operating on the basis of cooperative principles. It offers retail banking, wholesale banking, asset management, leasing and real estate services.
Client
Rabobank special eProgram Team reporting to Board of Directors
Assignment
Create an online eBusiness strategy to offer integrated marketing solutions and reflect online the offline perception of Rabobank
Approach
- Outside in and inside out market analysis of Rabobank brand, perception and image
- Write future scenarios for online business ventures
- Develop a multichannel strategy for service portfolio
- Research partnerships to co-create for B2B and B2C segments
- Create business cases for new online and offline opportunities
Results
- Definition of eBusiness strategy with new services and products
- Proposals for business ventures with approved business cases
- Online marketing strategy showing innovation and alignment with Rabobank’s renown and trusted image
- Roadmap for implementation of online business ventures
Testimonial
Having experience and paramount knowledge of online business, Heleen has proposed new online marketing initiatives to the eProgram management in an impressive manner. She recognizes the importance of building a relationship with customers and clients alike, her plans and strategy were spot on. I am confident that she, being a professional eBusiness consultant, brings value to company’s online ventures.
Program Director eBusiness Rabobank
