Mediq Pharmacy Chain
eBusiness strategy for pharmacy chain Mediq
Better living through pharmacy and services online
Mediq is a provider of pharmaceuticals, medical supplies and associated care. They deliver directly to people’s homes, but also serve people through pharmacies and indirectly via care institutions.
Assignment
Develop an eBusiness strategy for B2B and B2C segments and build an eBusiness team
Approach
- Workshops with management team to set goals
- Collect and analyze expectations of stakeholders
- Team building
- Expand product market strategies online
- Set up of customer relation management and channel development
- Create online loyalty programs
Results
- Successful pilots with patients, doctors, pharmacists and health insurance companies to offer high value health programs (improved patient compliance)
- Alignment of consumer demands with offered health services
- Sustainable B2B platform for health care institutions to order medication online
- Well-functioning and motivated eBusiness Team
Testimonial
After a thorough analysis and review of what was available in the market and within the organization Heleen showed her experience of eCommerce and drive to perform for our clients. Within a short period of time she created our online strategy aligned with our brick & mortar services. She and her team easily worked cross disciplines to get things done with focus, flexibility and a short time-to-market.
