Heineken B2B Webshop
Virtual affairs, tangible results
Heineken owns and manages one of the world’s leading portfolios of beer brands and is one of the world’s leading brewers in terms of sales volume and profitability.
Client
Group Commerce, Heineken® Business Development Merchandise
Assignment
- Improve the online order and promotion process of international merchandise to support the Heineken Brand & promotion of brand concepts worldwide
- Supplement the hard copy of the merchandise catalogue; prepare to substitute the merchandise catalogue
Approach
- Align clients’ demands for merchandise web shop
- Set clear goals and explicit requirements for the web shop
- Analyze existing processes, applications and infrastructure
- Prepare and negotiate working agreements and business collateral with service providers
- Coach project manager in management skills
Results
- User friendly webshop for marketing/sales and purchasing departments worldwide
- More effective brand concept promotion by inspirational merchandise offers
- Interactive functionalities monitored by web analytics
- Long term contracts with suppliers in place
- Reduction of 30 to 50% in agency fees
- Upgraded management skills of project manager
