Heineken Innovators Portal
From concept to completion with tangible-result
Heineken owns and manages one of the world’s leading portfolios of beer brands and is one of the world’s leading brewers in terms of sales volume and profitability.
Client
Group Commerce, Heineken® Innovation Program Management
Assignment
Improve focus and efficacy of the innovation process within Heineken International
Approach
- Integrate & harmonize existing innovation methods within Heineken
- Set clear innovation targets within the scope of Heineken’s global strategy
- Generate and share consumer insights (on/offline) between employees around the globe
- Prioritize between innovation areas and directions
- Develop new ideas for streamlining the innovation process
- Co-operate closely with other agencies
- Organize workshops with stakeholders to get their input and commitment
Results
- Launch of collaboration portal with smooth innovation processes: Heineken’s International innovation funnel
- Shared consumer insights with engaged innovators
- Market research aligned with innovation directions
- Product development with focus from concept to completion
- Monitoring of progress on set criteria while passing the gates in the innovation funnel
Testimonial
Heleen has proven to be able to translate both client and user needs into strategy and functionalities. Thanks to her proven understanding of, and sensitivity for the organizational culture, Heleen was able to get key stakeholders on board and implement her work smoothly. She is strongly result driven, with in depth analysis and useful recommendations of tools to implement. Pleasant teamwork with several agencies resulted in a user-friendly, professional innovators portal for Heineken International.
Innovation Program Manager for Heineken Group Commerce
Heineken Innovation
