AstraZeneca
Marketing and sales management for AstraZeneca
Improve quality of patient’s life by driving innovation through dynamic collaboration
AstraZeneca is a global biopharmaceutical company, which discovers, develops, manufactures and markets prescription medicines for six important areas of healthcare, including cancer, cardiovascular, gastrointestinal, infection, neuroscience, and respiratory and inflammation.
Client
Division Gastro-intestinal Marketing and Sales
Key objectives and responsibilities
- Write and implement marketing plans in BeNeLux for existing and new products
- Manage, coach and motivate sales force
- Organize educational programs for health care professionals
Results
- Set up of structured market solutions to increase customer satisfaction and loyalty
- Reimbursement for innovative medication for chronic disease
- Positioning of new products with effective communication to health care professionals
- Initiation of an interactive internet program for post-marketing surveillance services
- Increase customer satisfaction & market share of off-patent medicine by providing relevant information at the customer’s fingertips.
